cafe OnAir Coffee Gelato Visual Communication Design

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cafe onAir is a Specialty coffee shop from Shanghai.

As the summer season coming, the cofounder had an idea：Why not let's make a coffee gelato? That's how we started to create this visual design.

I made this gelato shape beyond "cafe onAir" LOGO. Then I asked Dallatte's(our partnership) cofounder signed a handwritting "gelato" to express their products are hand-made without additives. The main point is keeping multiple flavors from the coffee beans.

I choose this babyblue for main color as the color looks very bright and cool. When you seeing this logo you might feel the vibe arounds you cool down a bit in this hot summer.